When the Tories announced that they were going to go for hi-tech Machiavellian psephology, some witches brew of rightwing populism and computerised number crunching, an ominous shiver went around the anorakorati, convinced as they tend to be by the example of the Republicans in the US that this is an unstoppable formula.
I wasn’t so sure. It sounded like a classic example of people using technology to solve their problems for them, rather than applying technology to the solutions they’ve worked out. Claiming to be able to pull a victory out of the Voter Vault is exactly the same as claiming to be able to pull a victory out of your arse. Read More