(Regular readers of my own blog will be aware that I’m quite a Doctor Who fan. However, you can all rest assured that this post relates to Who only tangentially.)

In his 1995 article ‘What have we got to lose?‘ Douglas Adams made an interesting point about the BBC:

Television companies are not in the business of delivering television programs to their audience, they’re in the business of delivering audiences to their advertisers. (This is why the BBC has such a schizophrenic time – it’s actually in a different business from all its competitors)

One of the most interesting developments of the last couple of years has been the BBC’s realisation of this, and how it’s now making a fairly sizeable move to take advantage of it.
Read More