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Comments on: A highly fortunate *cough* mistake http://sharpener.johnband.org/2006/12/a-highly-fortunate-cough-mistake/ Trying to make a point Fri, 25 Jan 2008 12:21:35 +0000 hourly 1 By: David http://sharpener.johnband.org/2006/12/a-highly-fortunate-cough-mistake/#comment-58147 Sun, 17 Dec 2006 01:25:51 +0000 http://www.thesharpener.net/2006/12/05/a-highly-fortunate-cough-mistake/#comment-58147 The inside story is that this is a carefully considered and costed campaign that is doing wonders for Threshers market share and profitability. It is founded on fostering the erroneous belief that punters are profiting from a careless mistake that the retailer is decent enough to honour. VERY clever marketing that fleeces the very suckers who think that they’re putting one over Threshers – hilarious!

]]> By: Alex Turner http://sharpener.johnband.org/2006/12/a-highly-fortunate-cough-mistake/#comment-58136 Tue, 12 Dec 2006 15:23:49 +0000 http://www.thesharpener.net/2006/12/05/a-highly-fortunate-cough-mistake/#comment-58136 Dear Sir / Madam,

Instead of just reporting about the Thresher’s vouchers why doidn’t you publish one for the rest of us to print & spend?

Regards
Alex.

]]> By: Andrew http://sharpener.johnband.org/2006/12/a-highly-fortunate-cough-mistake/#comment-58119 Thu, 07 Dec 2006 19:54:53 +0000 http://www.thesharpener.net/2006/12/05/a-highly-fortunate-cough-mistake/#comment-58119 A con? Not in the slightest – a good and extremely cheap (for Threshers) marketing technique. How much do you think they spent on shoving Gordon in each window in comparison to the voucher?

The deal is good – 7% above their normal 3 for 2 discount – you just have to do your research in picking the best wines, like any purchase for anything, and you are not forced into buying 3 bottles either.

Tesco is not always cheaper and also engages in some dubious deals and offers (ie half price offers on a wine originally listed at £7.99 when it is actually only worth £3.99 to start with)

I found the whole exercise thrilling and engaging – whether Hugh was party to any ‘deception’ or not; it spread like wild fire. Visitors to my site have absolutely rocketed once i posted the details. (The first to do so after Hugh I believe).

(Bondwoman – dont have time to learn about wine? Read a few wine blogs….learn by what you taste and enjoy)

]]> By: Phil http://sharpener.johnband.org/2006/12/a-highly-fortunate-cough-mistake/#comment-58117 Thu, 07 Dec 2006 11:52:07 +0000 http://www.thesharpener.net/2006/12/05/a-highly-fortunate-cough-mistake/#comment-58117 Also note that one of the vouchers fell into the hands of marketing blogger/blogging marketeer Hugh MacLeod, a connection which has been picked up (embarrassingly for us) by a blogger in Missouri. That was careless of Thresher’s, wasn’t it?

]]> By: Bondwoman http://sharpener.johnband.org/2006/12/a-highly-fortunate-cough-mistake/#comment-58116 Thu, 07 Dec 2006 10:26:47 +0000 http://www.thesharpener.net/2006/12/05/a-highly-fortunate-cough-mistake/#comment-58116 Given that I don’t “understand” wine, can somebody explain to me the best way to obtain a balance of price/quality in wine – supermarkets, wine clubs, off licences? Or should one forget the whole idea, and just rely on chance? I don’t have time to really learn about wine, and I find the information one gets through newspaper columns to be too much to remember. I need some sort of handy reckoner…

]]> By: David A http://sharpener.johnband.org/2006/12/a-highly-fortunate-cough-mistake/#comment-58115 Thu, 07 Dec 2006 08:48:06 +0000 http://www.thesharpener.net/2006/12/05/a-highly-fortunate-cough-mistake/#comment-58115 What’s odd about Threshers pricing is that their premium bottled beers (real ales) are very competitively priced, unlike the wine.

]]> By: achilles http://sharpener.johnband.org/2006/12/a-highly-fortunate-cough-mistake/#comment-58114 Thu, 07 Dec 2006 00:45:33 +0000 http://www.thesharpener.net/2006/12/05/a-highly-fortunate-cough-mistake/#comment-58114 Relax John. I was just picking you up on that particular point! I agree with the broad gist of your article and how everyone has been conned by this offer. I too received the email but was highly suspicious that it was a “great offer”.

]]> By: john b http://sharpener.johnband.org/2006/12/a-highly-fortunate-cough-mistake/#comment-58113 Thu, 07 Dec 2006 00:33:33 +0000 http://www.thesharpener.net/2006/12/05/a-highly-fortunate-cough-mistake/#comment-58113 I understand wine. It’s been my job at various points to understand British people’s attitude to wine. Up to about the 90th percentile (of wine knowledge, before I get shot down for class-ism), they don’t.

]]> By: achilles http://sharpener.johnband.org/2006/12/a-highly-fortunate-cough-mistake/#comment-58111 Wed, 06 Dec 2006 22:21:37 +0000 http://www.thesharpener.net/2006/12/05/a-highly-fortunate-cough-mistake/#comment-58111 Do Threshers sell wine? Is that what they call it?

“Since nobody in the UK understands anything about wine, we judge quality by price.”

Bit of a generalisation I think.

]]> By: John Angliss http://sharpener.johnband.org/2006/12/a-highly-fortunate-cough-mistake/#comment-58106 Wed, 06 Dec 2006 16:25:26 +0000 http://www.thesharpener.net/2006/12/05/a-highly-fortunate-cough-mistake/#comment-58106 Notice also the “minimum of £500 spend in one transaction” flaw…

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